An industry veteran with 24+ years of experience and over 1,100 events to his name across fashion, lifestyle, music, and experiential formats. He’s led iconic multi-city projects like Blenders Pride Fashion Tour, Chivas Studios, Indian Derby, India Fashion Week, and the London Symphony Orchestra tour, while also creating standout IPs like Monkey Market, POUR Festival, and Karaoke World Championship India. A passionate globe-trotter, Lalit loves exploring diverse culinary cultures—fueling the creativity behind every experience he curates.
ABOUT US
14 years back Nash was born from the urge to provide cutting-edge experiential solutions to brands across categories. Over the years, the team led by Lalit Kewalramani has delivered enthralling experiential ideas for so many brands. But as time went by, we realised that brands were looking at holistic solutions driven by a single cohesive idea. They needed media agnostic solutions. We were also attracting talent from various disciplines. It was time to reinvent ourselves.
So NashXp was born. Brand building consulting. Experiential marketing, On -Screen solutions. A bouquet which helps to deliver solutions that the brands need, instead of just giving what they want.
Beyond client projects, NashXp has created powerful IPs such as the Karaoke World Championships India (televised on MTV), POUR Festival, Monkey Market Festival, and Kem Chho Mumbai.
We craft shareable, lasting experiences—from screen to stage—designed to go beyond the ordinary and make a lasting impact.
At NashXp, we go beyond conventional templates, crafting shareable, enduring experiences, on-screen stories, and on-ground activations that leave a lasting impact.”
SNAP SHOT
15+
YEARS OF EXPERIENCE
50+
HAPPY CLIENTS
10+
INDUSTRIES & SECTORS
200+
EVENTS MANAGED
OUR SERVICES
When we are working towards media agnostic solutions, it is extremely difficult to categorise our services. Largely, we are working towards growing the brand by providing solutions for a problem statement.
Within this objective, we specialise in some broad areas with teams having core competencies.
BRAND BUILDING CONSULTING
Research, analysis, data mining, brand positioning and strategies, brand identity and design, brand communication in all media and post release analysis.
EXPERIENTIAL MARKETING
All kinds and scales of events, activation and consumer
engagement across the country.
ON-SCREEN
Scripting and execution of TVCs, DVCs, radio spots and
adaptations and original content for social media.
BRAND BUILDING CONSULTING
Research, analysis, data mining, brand positioning and strategies, brand identity and design, brand communication in all media and post release analysis.
EXPERIENTIAL MARKETING
All kinds and scales of events, activation and consumer
engagement across the country.
ON-SCREEN
Scripting and execution of TVCs, DVCs, radio spots and
adaptations and original content for social media.
PROJECTS
We are honoured to serve a diverse range of clients across multiple industries, inspiring us to push our limits and excel with every opportunity to collaborate.
EXPERIENTIAL | BRAND COMMUNICATION | ON-SCREEN
Crossword Book Awards
OUR CLIENTS
We are honoured to serve a diverse range of clients across multiple industries, inspiring us to push our limits and excel with every opportunity to collaborate.
OUR TEAM
We love what we do. And we do what we love. So, basically,
we have a lot of fun while we work. There’s not a dull
moment in the office
or out on the field. We are honest. We
speak our minds. We laugh a lot. And sometimes we cry.
That’s Team Nashxp for you.
Lalit Kewalramani
OG Ideas Founder
He is a writer, director, and digital content creator, best known for creating Royal Stag Large Short Films. With 12 years in top advertising agencies (Bates Worldwide, Saatchi & Saatchi, Lowe Worldwide, and DDB Mudra) as a Creative Director, he’s worked on major Indian brands. He also writes and directs TVCs, documentaries, corporate films, and fiction. His web series have appeared on JioCinemas, Voot, Netflix, MX Player, ALT, and Zee5.
Abhijit Das
Chief Ideas Creator
With 10+ years in branding, communication, events, and client servicing, Samta has worked with top brands like Hamleys, Xiaomi, Trump Towers, and Hindalco. Skilled in partnerships, execution, and client relations, she brings strong strategic value. She holds a Mass Media degree and a master’s in advertising. She enjoys music, dance, travel, and created the successful kids' IP The Glamorous Kids Show in collaboration with 30+ brands.
Samta Thakker
Fresh Ideas Director
With over 12 years of experience in graphic design, video editing, and content creation, Gaurav has worked with top Marketing & PR agencies and production houses. Skilled in Adobe Suite, motion graphics, and storytelling, he brings fresh, engaging visuals to life. He’s also been a First Assistant Art Director on a feature film. Gaurav is a film buff who enjoys photography, reading manga, and exploring the Himalayas.
Gaurav Mishra
Visual Ideas Director
With 8 years of experience in graphic design and illustration, Nitesh has worked with top agencies like Pivotroots Digital, Ruminations Agency, and Noise Communication. His expertise in minimalist design, brand storytelling, and AI-powered creativity makes him a powerhouse of fresh ideas. He loves honing his illustration skills and exploring new creative techniques.
Nitesh Jadhav
Visual Ideas Director
Sahil turns creative concepts into powerful brand experiences. With a martial arts background in Karate, Judo, and MMA, he’s trained, refereed, and affiliated with KAI and MMAFI. A journalism graduate, he brings sharp insight to concept development, creative visualization, and execution. He’s a passionate travel photographer who loves camping, biking, and cliff jumping in search of his next adventure.
Sahil Manjrekar
Ideas Executor
With 10+ years in event operations and project management, Dhananjay has managed corporate events, branding, and large-scale ticketing for clients like IPL, Sunburn, and Global Citizen. His skills in vendor management, logistics, and smooth execution are a major asset. He’s into music, travel, and cricket!
Dhananjay Devadiga
Ideas Executor
Ronit comes with a strong foundation in digital marketing and client management, helping brands grow their online presence with smooth execution. A former President of The Rotaract Club of Jai Hind College and Zonal Rotaract Representative, he’s led various initiatives from Bandra to Churchgate. Passionate about creating impactful experiences, Ronit excels in event management and client satisfaction. In his downtime, he enjoys sports and Bollywood films.
Ronit Rohra
Ideas Manager
Ankita is a seasoned brand strategist with experience at agencies like Grapdes, FCB Kinnect, and The Small Big Idea. She’s worked on campaigns for Disney India, Zee TV, and Lenovo, with strengths in movie marketing, client relations, and execution. Holding a mass media degree in Advertising, she brings expertise in brand management and digital strategy. A trained classical dancer fluent in four languages, Ankita also enjoys travel, food, and tracking the latest in digital marketing.
Ankita Pal
Ideas Manager
With a Bachelor of Commerce from Somaiya, Vidyavihar, Siddhi brings expertise in accounting, GST filings, and financial documentation. She is proficient in Tally ERP 9 & Tally Prime and has 3+Years experience. Beyond work, Siddhi is passionate about traveling, trekking, cooking, and singing.