What We Do
Every brand needs a big idea to stand out of the clutter.
Gandhi’s Ahimsa is a big idea. Martin Luther King’s Dream is one too. Sholay is an idea. So is Mr. India—and James Bond. Some of the biggest brands in human history. That is how ideas work to build brands.
Latest Project
Whether it is the launch of the largest mall in South India, or the most premium food store in Bengaluru, our ideas to bring audiences in in throngs, always work. One big idea across varied media of print ads, POS, outdoor. Social, experiential and films.
Featured Projects
Asiatic Library Fashion Show
Brand Building Consulting
The Epic Match: India meets Scotland
Brand Building Consulting
DVC ft. Singing Dentist
On-Screen
AD Design Show
Brand Building Consulting
The First Serve: Freshpik Powai Launch
Experiential Marketing
Services
Our leaders have realized over the last 25 years in the industry that tall buildings and expensive dinners don’t add value to brands. Holistic brand building with in-house competencies matter. Yeah, good house-coffee helps too!
Brand Building Consulting
Research. Analysis. Creative strategy. Positioning. Creative Execution. And Performance Analysis.
Ideas can come from anywhere. But they are always born from research. Mainly about the category and the consumer. We try and know as much or more about the category and the consumer than our clients. So that when we crack the big idea about the brand, it is not based on “clever lines” and “We like this font and the color”. It is based on research and strategy. If we aren’t convinced about it, chances are the client won’t be either. We respect our clients too much to assume we can bull#@*! our way through it.
In the world of 10 minutes deliveries, we take our time. We are NOT quick and ready. Every solution is customized and not a la carte. We are patient about understanding the brand, so one needs to be patient with our process. If one is in a hurry, we are not the ones. But our solutions stand the test of time.
Research. Analysis. Creative strategy. Positioning. Creative Execution. And performance analysis. From Brand Identity Manuals to positioning statements to a complete media agnostic campaign with all in-house capabilities.
Experiential Marketing
The Devil’s Advocate. Murphy’s Law Manager. This is the psyche we first employ when we start work on an event. Because it is not just an event for us. It is an extension of the brand campaign. With a big enough execution of the brand’s big idea.
Whatever the scale. Whether it is a private brand launch or a mega multi-city tour, the process remains the same. With an in-house creative, 3D experts, operations and production team, we collaborate with some of the best fabricators and specialists to create an out of the world experience.
In the world of 10 minutes deliveries, we take our time. We are NOT quick and ready. Every solution is customized and not a la carte. We are patient about understanding the brand, so one needs to be patient with our process. If one is in a hurry, we are not the ones. But our solutions stand the test of time.
Anything that the occasion needs. Exhibition stalls. Brand launches. Bar set-ups. Large artiste concerts. Private dinners. Influencer events. Online experiences. Special installations. Corporate events. You name it.
On-Screen
Television commercials. Digital commercials. Websites. Social media reels and films. Radio spots. Microdramas. From script to screen.
With a team which has more than 30 man years of scripting, directing and producing on-screen content, we have built end-to-end capabilities to carry the idea to screen strategies, scripts and then final production.
In the world of 10 minutes deliveries, we take our time. We are NOT quick and ready. Every solution is customized and not a la carte. We are patient about understanding the brand, so one needs to be patient with our process. If one is in a hurry, we are not the ones. But our solutions stand the test of time.
Everyone claims to offer the whole buffet of services. Just because they have a camera and an edit suite. But then we have a team which has actually delivered more than 300 fiction shows with 2000 episodes. Scores of ad films. Told stories across media across channels and platforms. We don’t always give clients what they want. We give what they need.
About Us
We are not an advertising agency. We are brand partners. We don’t work for the clients alone. We work for the audiences, customers and consumers of the brands which hire us. We are brutally honest, anal and sometimes argumentative to safeguard the interests of the brands. And for us, the idea that builds the brands, comes before all else.
Our Clients
Working For
We don’t have a long list of clients. But we have clients who trust us, keep working with us and always come back to us. As partners.
