Colgate Commercial ft. Singing Dentist

The relaunch of Colgate Total was driven by a strategic shift toward “whole mouth health,” brought to life through a highly engaging and unconventional storytelling format.

Featuring Dr. Milad Shadrooh, the campaign leveraged humour and music to simplify complex messaging, making oral care both relatable and memorable for a wider audience.

The result was a distinctive commercial that moved beyond traditional advertising, positioning Colgate Total as a modern, holistic solution across both digital and mainstream audiences.