Asiatic Library Fashion Show
The Epic Match: India meets Scotland
Kevin Pietersen anchored the India debut of Dram Bell, lending global credibility and cultural crossover appeal to a launch that positioned the brand at the intersection of heritage craftsmanship and contemporary lifestyle.
Date Completed
February 2025
Venue
Imara by Canto, Mahalaxmi Race Course, Mumbai
Project Type
Launch Event
Client
Dram Bell
The entry into India’s premium spirits segment was approached with intent, framing Dram Bell not merely as a product, but as an experience defined by provenance, flavour complexity, and a nuanced understanding of modern indulgence.
The setting balanced refinement with approachability, creating an environment where storytelling, tasting, and social engagement worked cohesively to shape a distinctive and memorable brand introduction.
By merging sporting influence with Scottish legacy, the launch established a strong narrative foundation, positioning Dram Bell as a brand that seamlessly bridges tradition, aspiration, and evolving consumer sensibilities.
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