A Growing Selfie Point for Vadodara by Inorbit

A functional construction barrier was reimagined as a 500-foot living canvas, transforming an overlooked surface into a high-impact, experience-led branding intervention rooted in creativity and intent.

Date Completed

April 2025

Venue

Inorbit Mall Vadodara

Project Type

Activation for Branding Awareness

Client

Inorbit Malls

The installation blended hand-painted murals with over 5,000 live plants and integrated bird habitats, creating a dynamic ecosystem that evolved over time while reinforcing a strong sustainability-led narrative.

Designed as an interactive selfie point, the space encouraged organic audience engagement, converting passive footfall into active participation while amplifying reach through shareable, user-generated content.

Beyond aesthetics, the project repositioned temporary infrastructure as an opportunity for meaningful impact, demonstrating how thoughtful design can contribute to community, environment, and long-term brand perception.

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