DVC ft. Singing Dentist

At the Architectural Digest Design Show, Arttdinox by Jindal Lifestyle Limited was brought to life through a thoughtfully designed experiential showcase.
Date Completed
October 2019
Venue
NSCI Dome
Project Type
Launch Expo
Client
Artt’dinox




The installation translated the brand’s philosophy into a spatial narrative, highlighting the versatility and elegance of stainless steel across luxury living solutions, while maintaining a strong focus on design precision and craftsmanship.



Each element within the zone was curated to encourage exploration, allowing visitors to engage with the material not just as a utility, but as a medium of refined, contemporary expression.




The experience culminated with a special appearance by Soha Ali Khan, reinforcing the brand’s positioning within the premium lifestyle and design ecosystem.
