AD Design Show
The First Serve: Freshpik Powai Launch
The Freshpik Powai launch was conceived as an experiential ecosystem, where culinary exploration, artistic expression, and sound design converged to create a layered environment that encouraged discovery, interaction, and extended engagement.
Date Completed
May 2025
Venue
Freshpik Hiranandani Gardens, Powai, Mumbai
Project Type
Launch Event
Client
Freshpik by Reliance
With Malaika Arora at the forefront, the experience leveraged familiarity and influence to draw audiences into a space designed to feel both aspirational and intuitively accessible.
Every zone was intentionally curated—from coffee and couture pairings to poetic dessert narratives—ensuring each touchpoint contributed to a cohesive story that celebrated creativity, flavour, and cross-disciplinary collaboration.
Positioned beyond a conventional retail launch, Freshpik Powai emerged as a lifestyle destination, inviting audiences to Taste, Talk, and Discover within a space designed for community, culture, and sustained relevance.
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